Microsoft Corp. has recently opened its first authorized reseller stores in the Philippines. The first was in Cyberzone in SM North EDSA Annex last June 27 and followed by the launching of the SM Megamall branch a week after. The store showcases the Lumia line, Nokia featurephones, and Windows-enabled tablets and laptops. The store also offers accessories and software add-ons for compatible devices.
According to Milette Rosal of Microsoft, the store openings are both beneficial to the company and its patrons. For one, it represents a broader business model which allows the company to engage with more people. On the other hand, these stores make a wider range of Microsoft devices within the customers’ reach.
As part of their #LiveConnected campaign, a demonstration of how Microsoft users can stay connected across various devices was also held during the stores’ grand opening. This functionality guarantees continued productivity on-the-go and on Windows and other devices.
The opening of these Microsoft stores comes as a monumental feat for the company as it is looking to sustain its sales and strengthen its presence in the country, especially with the much anticipated release of Windows 10.