Nokia Philippines has appointed Fuentes Manila as its public relations agency in the Philippines.
Following success in a competitive pitch, Fuentes Manila will start work on the Nokia Philippines business beginning October 16, 2010, working closely with Nokia to develop and execute communications campaigns for the Philippine market.
The selection of Fuentes Manila marks a new era for Nokia, with the incumbent PR agency Bridges.com, making the decision not to repitch after a very successful 10 years working on Nokia’s business.
Nokia Philippines’ corporate communications manager, Nikka Abes, said: “Bridges.com has contributed a great deal to building the Nokia brand in the Philippines and we are very grateful for its support over the last decade. We fully respect its decision to focus on new challenges and we hope our new agency relationship proves to be just as long and fruitful.”