BusinessWeek’s Top 100 Global Brands Scoreboard; Nokia was #5.

BusinessWeek recently released its 2007 rankings for the top global brands. Companies are rated by how much its particular brand name is worth in millions of dollars.Reviving even a storied brand isn’t easy once consumers have a negative perception of it. Just ask Ford or Gap, which lost 19% and 15% of their brand value, respectively, in this year’s BusinessWeek/Interbrand annual ranking of the 100 Best Global Brands. Even such perennial winners as Coca-Cola (No. 1) can have trouble boosting their brand. The beverage giant claimed the top spot for the seventh year in a row mostly because it is big and everywhere, but it failed to further burnish its reputation because its move into healthier drinks and snacks has yet to reasonate.

The top 10 rankings:

1. Coca-Cola
2. Microsoft
3. IBM
4. GE
5. Nokia
6. Toyota
7. Intel
8. McDonald’s
9. Disney
10. Mercedes-Benz

There were a couple of caveats, however – only companies that have publicly-available information and made at least a third of revenue from outside its home country qualified for the list (excluding companies such as Visa and Wal-Mart).

It’s interesting in a way to see that globally, Nokia is a brand powerhouse. Because if the list was tailored to the the USA, Nokia would probably be #562 or something.

BusinessWeek Top 100 Global Brands Scoreboard

[Via The Nokia Phone Blog and Business Week]

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